Spanish Foreign Minister and Marketing

We tend to think that marketing is a way of selling a product, to make it known and to convince customers of its good qualities.
In his BBC interview, Alfonso Dastis, Spanish Foreign Minister, was unable to deliver a coherent and truthful version of the so-called violence in Barcelona recently.
His English is halting and poor. His command of the English language is mediocre at best and, so he made a poor show. He was unable to market his government's stand forcibly and convincingly . The audience went away with the impression that he was not telling the truth, when in fact he was. People thought he was a fake.
For a government to market its own policies well, profesionals are needed. And Mr. Dastis is not one, I am sorry to say. 

Here is the link to the BBC:
http://www.bbc.com/news/world-europe-41713190