EXCLAMATION MARKS IN SPANISH

The Spanish Royal Academy (Real Academia Española) and all the affiliated academies from all the Spanish-speaking countries, dictate what is right or wrong in Spanish, what is accepted, and what rules to follow. However, we must take their rulings with a grain of salt because they often err. One such is that it´s ok to use the exclamation mark several times for emphasis. For example: "¡¡¡Hola!!!". It is overkill because the exclamation is not more exclamatory because excessive exclamation marks are used. I corresponded with an editor in a big publishing company who would start her emails thus: "¡¡¡¡¡Buenos días!!!!! which I found offensive and gave me a poor opinion of her. One exclamation or interrogation mark is more than enough. I would advise not to type "¿¿¿Cómo estás???" or "¡¡¡¡Viva el rey!!!!" but "¿Cómo estás?" and "¡Viva el rey!". The small stuff is important when we want to make an impression. And never forget the beginning marks: ¡, ¿, ¿?, ¡!